Apollo Theater Restaurant Partnership Program
Become a featured partner with the World Famous Apollo Theater

The Apollo Theater and Harlem Park to Park seek four to five Harlem-based restaurants to serve as featured partners during Apollo’s 2017/2018 season. Each partner restaurant will receive exclusive promotion in exchange for offering special discounts to Apollo audiences. This collaboration with HP2P serves to showcase the best dining and entertainment experience that Harlem has to offer.*


Partnership Agreement Period:  December 1, 2017 – April 30, 2018

The Apollo Theater will supply it’s 2017-18 Restaurant Partners with:

• A minimum of Three (3) featured posts on Apollo Social Media channels (275,000 Fan Reach)

• 5,000 Promotional flyers to be included in ticket envelopes at the Apollo Box Office

(Apollo to cover all design and printing expense, Restaurant may supply graphics, language and will have opportunity to approve final layout)

• Inclusion in minimum of Three (3) emails throughout the season (300,000 email subscribers)

• Inclusion as featured prize in at least one (1) radio partner promotional contest on WBLS or similar high reach station

• First right of refusal to continue participation as an Apollo featured restaurant partner

By applying, you agree that if selected, your restaurant will provide Apollo Theater with:

• A minimum of three (3) featured posts on Restaurant’s Social Media channels.  Source language and graphics to be supplied by the Apollo.

• Inclusion of Apollo Bill Stuffers for three (3) weeks during the partnership agreement.  Apollo will supply flyers for this purpose.

• Posting of Apollo show posters in restaurant (3) over the course of the partnership agreement.  Apollo will supply posters for this purpose.

• Provide Apollo customers (with ticket in hand or mobile ticket) with a discount - please specify your offer in the application, below.

• Provide Apollo with dinner for two (2) to be used in radio promotional prize package, with a minimum of 25,000 promotional impressions provided with restaurant name. 



*Restaurants must have a minimum of a 3-star rating on both TripAdvisor and Yelp as well as an active social media presence in order to be considered. Note that Apollo may discontinue partnership agreement without cause at any time.

Upcoming 2017-2018 Season Events

Holidays at Apollo

This holiday season at the Apollo will feature an array of dance and musical performances that the whole family can enjoy. From the Coca-Cola Winter Wonderland beneath the iconic marquee, Amateur Night Holiday Special featuring young alumni of the "Stars of Tomorrow" category, to the very special holiday musical performances; Apollo has something to lift everyone's spirits this holiday season.


Full Holiday Line Up

Soundtrack '63

Saturday, Feb 24, 2018 / 8:00 p.m.

The Apollo Presents Soundtrack ‘63
A Soul Science Lab Production
Creative Direction by Chen Lo
Music Direction by Asanté Amin

Behind every movement is a soundtrack that inspires change.  Experience the sights and sounds that shaped the music of an era.  Soundtrack ‘63 is a live musical documentary and artistic retrospective of the African-American experience in America. This concert event connects generations using immersive video from and post- Civil Rights Movement along with spirituals, protest songs, hip-hop, jazz, funk, soul and popular 20th century music performed by an 18-piece orchestra and a soul stirring vocal ensemble along with commentary by Dr. Cornel West, and renowned poets Sonia Sanchez and Abiodun Oyewole of The Last Poets.  Special guest performers to be announced soon!


“Chen Lo is a complete emcee but is perhaps best known for his clever lyricism.”

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Saturday, Mar 3, 2018  / 8:00 P.M.

Featuring Black Coffee, Tony Allen & Jeff Mills, and Pierre Kwenders
Presented in partnership with World Music Institute

Now in its sixth season, this annual concert celebrates the best of today’s African music scene. DJ and producer Black Coffee has experienced a meteoric rise to fame with a penchant for fresh sophisticated Afropolitan house music that’s  sculpturaly balanced and beautiful.  For the first time in the United States, the Apollo unites two legends to bring Afrobeat and techno together:  Nigerian Afrobeat pioneer and original drummer for Fela Kuti, Tony Allen collaborates live with brilliant techno music DJ and producer Jeff Mills.  Singer/songwriter Pierre Kwenders’ music ranges from R&B to electronic and futuristic hip-hop, all rooted in Congolese rumba, the ubiquitous sound of The Democratic Republic of Congo. 


Between the World and Me

MONDAY, APRIL 2, 2018 / 8:00PM
TUESDAY, APRIL 3, 2018 / 8:00PM

Apollo Theater presents A World Premiere Theatrical Performance Book by Ta-Nehisi Coates
Developed and Directed by Kamilah Forbes
Original Score by Jason Moran
Co-Commissioned by the John F. Kennedy Center for the Performing Arts

In a profound work that pivots from the biggest questions about American history and ideals to the most intimate concerns of a father for his son, Ta-Nehisi Coates’ “Between the World and Me,” offers a powerful framework for understanding our nation’s history, the idea of race, and current crisis.

The live performance event will be a presentation of excerpted selections, read monologue-style by notable guest artists with newly composed music by pianist Jason Moran (“Selma,” “Netflix’s 13th,” Apollo Presents Harlem Nights/U Street Lights), direction by Apollo Executive Producer Kamilah Forbes (Broadway’s Stickfly, NBC’s “The Wiz”), and interactive visual storytelling by projection media artists.


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Amateur Night at the Apollo

Amateur Night at the Apollo is one of New York’s most popular live entertainment experiences, attracting performers and audiences the world over. The classic competition is known for its notoriously “tough” audience, gleefully deciding who will “be good or be gone” to win the grand prize. Who will be the next Ella Fitzgerald, James Brown or Michael Jackson? At Amateur Night, you decide.


More Info


Apollo Music Café

The Apollo Music Café series showcases artists drawn from the independent music scene who are destined to impact the way music is heard and experienced.

Comedy Club

The Apollo Comedy Club celebrates the Theater’s rich comedic roots and features the best up and coming talent in comedy today.

Full Schedule & Tickets



In my first season as Executive Producer of the Apollo Theater, I am honored to say that we are building on its legacy as the epicenter of American culture and black creativity, while collaborating with the most innovative and dynamic artists of the 21st century. This year, the Apollo Presents programing will premiere performances about some of the most powerful moments in our nation’s history, such as Bill T. Jones’ direction of a genre-crossing opera inspired by the 1985 MOVE Bombing in Philadelphia while also showcasing works that directly capture the spirit of struggle and resistance in our country today. I am proud to direct the theatrical adaptation of Ta-Nehisi Coates’ award-winning “Between the World and Me” and meaningfully engage with the key issues of our time in a way that only the Apollo can do.

In the same way that a 17 year-old Ella, a dynamic young showman named James, and a burgeoning powerhouse singer named Aretha always saw the Apollo as both a world-class institution and an artistic home, we continue to invite artists in our space to dream, collaborate, and create works of art that defy expectations and authentically express themselves. We have a special name for those events: “only at the Apollo” moments. This year promises many of these once-in-a-generation experiences. I can’t wait to share them with you.

Enjoy the shows,
Kamilah Forbes
Apollo Executive Producer